There’s London, Paris, Milan, New York, and now Bloggers Fashion Week. It makes sense. Fashion and beauty were one of the first industries to take blogging seriously, embracing the skilled, tasteful fresh voices that came out of the blogging boom. Bloggers like Liberty London Girl, Susie Bubble and Bryan Boy now occupy front row seats around the world. Want to reach a wider special interest audience? Hit up the bloggerati.
Things got off to a dodgy start: my dress was held together with a safety pin, my shoelace broke, and due to unexpected traffic there was a brief but saturating run through the rain. Oh yeah. I’ve still got it. But once I actually got to Bloggers Fashion Week – and sorted myself out in the mirrored lift on the way up to the snazzy Penthouse in Leicester Square – things looked instantly brighter. As I sipped my cocktail and took in the array of brands at the event I realised this was something really rather special.
Chatting to up and coming labels, many of whom were showing for the first time, I was enthused by not only their wares – delicate summer dresses from Soma, street style influenced leather hoodies from Pelle by ME, dainty jewellery from Astrid & Miyu – but by the designers also. Here was energy and genuine passion for their collections.
Upstairs, in the beauty bar, were yet more tempting treats to get our freshly manicured (thanks, BassBuds) fingernails into. Below are just a few of the great brands on show:
As I looked out the panoramic windows I felt the whole of London was there for the taking. And for many on show, I’m sure that’ll only be the beginning.
Bloggers Fashion Week, organised by Bloggers Love Events: a fun, fabulous fountain of fashion 5/5