How To Do PR For A Book

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CUvfHtmWoAIqgaIThis week Avon Publishing have been sending out some very scary packages! Lucky book bloggers and reviewers were sent a parcel containing an old school analogue phone, and instructions to turn it on and check their messages. On the phone was the alarming message:

Follow, Like, Share, Die. Is it safer to stay offline?

But don’t worry the #Murderer isn’t about to start bumping off book lovers. This was a clever PR teaser campaign for Follow Me my crime thriller that is out in ebook next week on the 3rd December (currently 99p) and in paperback on the 31st December. What do you think: creepy or clever?

Now does anyone know where I can get an analogue phone from….

LIKE. SHARE. FOLLOW . . . DIE

The ‘Hashtag Murderer’ posts chilling cryptic clues online, pointing to their next target. Taunting the police. Enthralling the press. Capturing the public’s imagination.

But this is no virtual threat.

As the number of his followers rises, so does the body count.

Eight years ago two young girls did something unforgivable. Now ambitious police officer Nasreen and investigative journalist Freddie are thrown together again in a desperate struggle to catch this cunning, fame-crazed killer. But can they stay one step ahead of him? And can they escape their own past?

Time’s running out. Everyone is following the #Murderer. But what if he is following you?

ONLINE, NO ONE CAN HEAR YOU SCREAM …

With thanks to Anne Cater for the photo of the Nokia phone and message.

 

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